Daley Thompson

In one of my previous blog posts, I analysed how Lucozade rebranded their product over the last 40 years. In the late 1980s, Lucozade utilised UK athlete Daley Thompson as a spokesperson in one of their television advertisements. This is arguably one of Lucozade’s most well-known advertisements as it helped launch the product as a sport energy drink.

For this post, I thought I’d give you all a little insight into the athlete that is Daley Thompson.

Name: Francis Morgan Ayodélé ‘Daley’ Thompson

Date of Birth: 20^th July 1958

Place of Birth: Notting Hill – London, England

Nationality: British

Sport: Decathlon

Club: Essex Beagles

Olympic Games Medals: 2x Gold (1980 – Moscow, 1984 – Los Angeles)

Commonwealth Games Medals: 3x Gold (1978 – Edmonton, 1982 – Brisbane, 1986 – Edinburgh)

World Championship Medals: 1x Gold (1980 – Helsinki)
Honours: MBE (1982), OBE (1986), CBE (2000)