BIRGING
Birging is an acronym for the phrase 'basking in reflected glory'. This occurs when an individual associates themselves with the success of someone or something else. As a result, that individual experiences an increase in their overall self-esteem. In sport, this social phenomenon is frequently practised. For instance, I am sure we have all taken part in the act of birging, or have witnessed it in some form, when we proudly wear our favourite sporting team's merchandise immediately after a big win. This is one of the most common ways for sporting fans to associate themselves with the success of the sporting team, even though they did not actually contribute to the win. Other common examples of birging can be seen through a sports fan's use of language. They utilise inclusive words such as "we won" instead of "they won".
CORFING
On the other hand, corfing is an acronym for 'cutting off reflected failure'. This occurs in instances where an individual actively dissociates themselves with the failure of someone or something else. For example, after a big loss, a sport fan will choose not to wear the team's merchandise or engage in discussions about the match. Additionally, corfing, like birging, can be demonstrated through language. Instead of using inclusive language as they usually would after a win, a sport fan may say "they lost" as opposed to "we lost" when their team is unsuccessful.
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