


Maslow's Hierarchy Of Needs
Maslow's Hierarchy of Needs is a theory that aims to illustrate the motivation behind human behaviour. The needs are divided into five main categories: physiological, safety,...
Generic, Brand & Indirect/Direct Demand
This blog post includes three video clips. They will help demonstrate generic, brand and indirect/direct demand in marketing. GENERIC The following is a video of...
My Three Takeaways From Dan Migala's Five Virtues Framework
In my previous post, entitled 'Dan Migala: Getting Creative To Sell Sponsorships & Ticket Inventory', I summarised his five-point framework for innovate sponsorship and ticketing revenue...
Dan Migala: Getting Creative To Sell Sponsorships & Ticket Inventory
This post is a summary and review of Dan Migala's talk 'Getting Creative To Sell Sponsorships & Ticket Inventory' which he presented at the 2013...
Daley Thompson
In one of my previous blog posts, I analysed how Lucozade rebranded their product over the last 40 years. In the late 1980s, Lucozade utilised...