The Distinction Between Sponsorship, Patronage & Charity

In marketing, the distinction between sponsorship, patronage and charity is somewhat blurred. This confusion appears to be amplified when applied to a sport marketing context as...

Maslow's Hierarchy Of Needs

Maslow's Hierarchy of Needs is a theory that aims to illustrate the motivation behind human behaviour. The needs are divided into five main categories: physiological, safety,...

Generic, Brand & Indirect/Direct Demand

This blog post includes three video clips. They will help demonstrate generic, brand and indirect/direct demand in marketing. GENERIC The following is a video of...

My Three Takeaways From Dan Migala's Five Virtues Framework

In my previous post, entitled 'Dan Migala: Getting Creative To Sell Sponsorships & Ticket Inventory', I summarised his five-point framework for innovate sponsorship and ticketing revenue...

Dan Migala: Getting Creative To Sell Sponsorships & Ticket Inventory

This post is a summary and review of Dan Migala's talk 'Getting Creative To Sell Sponsorships & Ticket Inventory' which he presented at the 2013...

Daley Thompson

In one of my previous blog posts, I analysed how Lucozade rebranded their product over the last 40 years. In the late 1980s, Lucozade utilised...

Pricing Membership Packages At The GWS Giants

How would you describe the current pricing strategies used by the GWS Giants? The current pricing strategies used by the GWS Giants reflect the relationship...